Chris Bull has spent most of his career examining – and helping to redefine – the evolution of what a ‘law firm’ looks like. He has been talking to legal audiences for over a decade about the emerging ‘constellation’ of choices lawyers now have around their business model, client proposition, strategy, governance and organisation. As we arrive at the mid-point of the decade and as the world around us becomes yet more Volatile Uncertain Complex and Ambiguous (VUCA), there is more acceptance of the idea that law firms in 2030 will be transformed. But what will they look like? What are your firms’ options and alternatives? How do you start the journey towards your 2030 Firm? If you had to do just five things in the next year, what should they be?

You are having to make once-in-a-lifetime decisions against a background of the explosion in Generative AI, normalised hybrid working, Gen Z, Net Zero and volatility across economies, societies and markets. Chris brings some ideas that can help you navigate the years to come. He has spent time looking at how the most successful and dominant organisations of the 21st century have embedded agile principles. The demand to continuously improve and stay ahead of intensifying competition has made agility one of the critical capabilities of any modern organization, harnessing collaborative, self-organising, cross-functional teams focused intensely on clients. Chris is one of the first thinkers to explore how law firms could adapt these capabilities and he will present the practical outcomes of that work, expanding on the research in his 2021 book The Agile Law Firm, including the 10 essential agile attributes of the modern law firm.